My name is Jeffrey Sawyer, I am the owner of Better Buy Realty in Palm Coast, Florida and have been its real estate broker since 1998. Before then, I worked as a licensed Realtor for a nationally recognized real estate company (franchise) in Palm Coast, Florida. While at that firm, I accelerated quickly and was recognized as top 10% in international sales (for the entire national franchise) in my first year. I literally was embarrassed by my income, I felt I was taking advantage of others hard earned equity and lining my pockets with their sweat. I come from a hard working, hands-on blue collar family and selling real estate for me was honestly not that hard in comparison. Yet, I was getting wealthy off other peoples lifelong investments; their family homes. I knew in my heart, I could sell homes just as effective and quickly as I did while at that national franchise real estate firm, but not have to charge as much — as it turns out, I was right.
However, if I was going offer my clients a lower commission rate I also had to make sure that my clients service and expectations were being met and not compromised. Furthermore, I definitely didn’t want to give my competition any animation to work against me. So it was paramount to keep my co-broke offering that same as theirs (usually 3%) and market my properties in the same effective outlets as them. I literally drafted a business plan to assure the only difference between Better Buy Realty and my competition was the commission rate we charged; nothing else was to be sacrificed. Internally within (my business) and the real estate agents I hired, I had to make changes but to the consumer (you) and the end result, selling homes was not compromised.
Bottom-line: Better Buy Realty only charges 4% to sell your home; No Gimmicks. Just Results.